Our Story
About the Founder:
Ameya Bhatia — The Visionary Behind HeatUp
At the core of HeatUp is Ameya Bhatia, whose refined eye and instinct for detail shape every piece in the collection.
His vision goes beyond ornamentation — each design is a reflection of identity, confidence, and restraint. With a deep belief in accessible luxury, Ameya set out to build a brand that delivers elegance without compromise.
What began as a personal pursuit — navigating the limitations of cost while searching for quality — evolved into a label that redefines modern jewellery: expressive, intentional, and distinctly timeless.
Vision
- Crafted with Intent: HeatUp isn’t about trends. It’s about designing pieces that hold meaning — jewellery that quietly speaks for those who wear it.
- Born from Experience: This journey began not in studios but in lived moments — where access to luxury felt distant. HeatUp brings it closer, without losing its soul.
- Why HeatUp Matters: In a world full of noise, HeatUp stands apart — not louder, just sharper. Each release is a curated offering, designed to be felt, not flaunted.
New Year!
New Haul!
New Haul!
